Privacy Policy
Privacy Policy
Last updated: 12 June 2026
At SportHG® we take the privacy of people who visit our website, buy our products, subscribe to our communications or contact us seriously. This Privacy Policy clearly explains how we collect, use, retain and protect your personal data.
This policy applies to the website https://sporthg.com, as well as to communications, forms, online purchases and services related to SportHG®'s business activity.
Data controller: Needful, S.L.
Trading name: SportHG®
NIF/CIF: B61144127
Address: C/ Sant Galderic, 18-20, 08395 Sant Pol de Mar, Barcelona, Spain
Privacy contact email: info@sporthg.com
Data Protection Officer: No Data Protection Officer has been appointed, as this is not legally required for our activity.
1. Applicable legislation
Your personal data is processed in accordance with the European Union General Data Protection Regulation, Regulation (EU) 2016/679, Spanish Organic Law 3/2018 on Personal Data Protection and the guarantee of digital rights, and all other applicable legislation on privacy, electronic commerce and information society services.
2. What personal data we process
Depending on how you interact with our website, we may process the following categories of data:
- Identification data: first name, surname, company, username or similar identifiers.
- Contact data: email address, telephone number, billing address and shipping address.
- Purchase data: products purchased, sizes, colours, amount, purchase date, order history, returns or incidents.
- Payment data: information required to process payment. As a rule, full card details are not stored by SportHG® but are handled by secure payment providers.
- Browsing data: IP address, online identifiers, device information, browser, pages visited, interactions with the website and cookie preferences.
- Communication data: messages sent through forms, email, WhatsApp, social media or other contact channels.
- Marketing data: newsletter subscription, marketing preferences, opens, clicks and unsubscription from communications, where applicable.
- Review data: display name, rating, comment, product reviewed and publication date, if you choose to leave a review.
We do not intentionally request special categories of personal data, such as data concerning health, political views, religion, sexual orientation or biometric data. Please do not include this type of information in forms, reviews or communications with us.
3. Purposes of processing
We use your personal data for the following purposes:
| Purpose | Data processed | Legal basis |
|---|---|---|
| Managing purchases made in the online store | Identification, contact, shipping, billing, order and payment data | Performance of a contract or steps taken prior to entering into a contract |
| Sending orders and managing deliveries, exchanges, returns and incidents | Contact data, shipping address, order data and communications | Performance of a contract and legitimate interest in providing after-sales service |
| Responding to enquiries sent through forms, email, telephone, WhatsApp or social media | Identification and contact data and the content of the enquiry | User consent and legitimate interest in responding to requests |
| Creating and managing user accounts | Identification data, email, encrypted password, order history and preferences | Performance of a contract and user consent |
| Sending marketing communications, newsletters, promotions or news | Name, email, preferences and interactions with communications | User consent or legitimate interest where a prior business relationship exists, in accordance with applicable law |
| Publishing and managing product reviews | Display name, comment, rating, product and date | User consent and legitimate interest in displaying product opinions |
| Analysing website use and improving the user experience | Browsing data, cookies, online identifiers and aggregate statistics | User consent for non-essential analytics cookies |
| Carrying out advertising activities and campaign measurement | Browsing data, interactions, advertising cookies and online identifiers | User consent for non-essential cookies or similar technologies |
| Complying with legal, tax, accounting and consumer obligations | Invoices, purchase data, payment data, communications and legally required information | Compliance with legal obligations |
| Preventing fraud, abuse, cyberattacks or misuse of the website | Technical data, IP address, security logs and user activity | Legitimate interest in protecting the website, the company and users |
4. Use of cookies and similar technologies
Our website uses cookies and similar technologies to enable its technical operation, remember preferences, analyse traffic and, if you consent, display or measure personalised advertising.
You can accept, reject or configure non-essential cookies through the cookie banner or the settings panel available on the website. You may also withdraw your consent at any time.
For more information, please see our Cookie Policy.
5. Contact forms
When you write to us through a contact form, we process the data you provide in order to respond to your request, manage the communication and, where applicable, provide the service or information you request.
The data will not be used to send you marketing communications unless you have expressly authorised this or another legal basis permits it.
6. Online purchases and order management
If you make a purchase from our online store, we will process the data required to handle the order, manage payment, issue the invoice, prepare and track the shipment, deal with any incidents and comply with our legal obligations.
To complete these processes, we may disclose strictly necessary data to payment providers, carriers, technology providers, administrative or professional advisers, banks or public authorities where legally required.
7. Marketing communications and newsletter
If you subscribe to our newsletter or agree to receive marketing communications, we may send you information about products, promotions, new releases, campaigns, sports content or news related to SportHG®.
You can unsubscribe at any time using the link included in each communication or by writing to us at info@sporthg.com.
If you are already a customer, we may send you communications about products or services similar to those purchased, provided this is permitted by law and you can easily object to receiving them.
8. Product reviews
If you publish a review on our website, we may publicly display the name you provide, the rating, the comment and the product reviewed. Do not publish sensitive personal data or information that you do not want to appear on the website.
We reserve the right to moderate reviews containing offensive language, third-party personal data, illegal content, spam or information unrelated to the product reviewed.
9. Social media
SportHG® may have social media profiles. If you interact with our profiles, your data will be processed both by us and by the social network itself in accordance with their respective privacy policies.
We will use data available on social media to respond to messages, manage comments, carry out promotional activities, share content and maintain our relationship with our community.
10. Legal basis for processing
The legal bases that allow us to process your data are:
- Performance of a contract: when you purchase products, create an account or request services related to a purchase.
- Consent: when you accept non-essential cookies, subscribe to the newsletter, submit certain forms or authorise marketing communications.
- Compliance with legal obligations: in relation to tax, accounting, consumer protection, security or requests from competent authorities.
- Legitimate interest: to prevent fraud, improve services, assist customers, protect the website or send communications about similar products to existing customers where permitted by law.
11. Data retention period
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and, thereafter, for the periods required by applicable law or necessary to address potential liabilities.
| Type of data | Indicative retention period |
|---|---|
| Order, billing and accounting data | For the duration of the business relationship and the applicable statutory tax and accounting periods |
| User account data | While the account remains active or until you request its deletion, unless there is a legal obligation to retain it |
| Enquiries and communications | For the time needed to address the request and, subsequently, for the period required to deal with possible claims |
| Newsletter and marketing communications | Until you withdraw your consent, unsubscribe or object to the processing |
| Analytics or advertising cookies | As indicated in the Cookie Policy and the consent settings panel |
| Technical and security logs | For the time needed to ensure website security and deal with possible incidents |
12. Recipients of the data
We do not sell your personal data to third parties. We may disclose your data only where necessary to provide our services, comply with legal obligations or protect our rights.
In particular, your data may be processed by:
- Web hosting, technical maintenance, security and IT service providers.
- E-commerce platforms, plugins and tools required to operate the online store.
- Payment providers and banks.
- Transport and logistics companies.
- Email marketing services, if you subscribe to marketing communications.
- Web analytics or advertising tools, only where you have consented to the relevant cookies.
- Advisers, administrative agencies, auditors or professionals required to comply with legal obligations.
- Public authorities, courts, law enforcement agencies or competent authorities where there is a legal obligation.
Where these providers act as processors, we will seek to ensure that they provide appropriate safeguards in accordance with the GDPR.
13. International data transfers
Some technology providers may be located outside the European Economic Area or process data from third countries. In such cases, we will seek to ensure that international transfers are made with appropriate safeguards, such as European Commission adequacy decisions, standard contractual clauses or other legally recognised mechanisms.
For services such as analytics, advertising, email marketing, payment gateways or tools integrated into the website, whether international transfers take place will depend on the specific providers used and the settings accepted by the user.
14. User rights
You may exercise your data protection rights at any time. In particular, you have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete data.
- Request erasure of your data when it is no longer necessary.
- Request restriction of processing in certain cases.
- Object to the processing of your data where applicable.
- Request portability of your data where technically feasible and legally applicable.
- Withdraw your consent at any time, without affecting the lawfulness of prior processing.
- Not be subject to automated decision-making with legal or similarly significant effects, except where permitted by law.
To exercise these rights, you can write to us at info@sporthg.com, stating the right you wish to exercise and providing the information necessary to identify you.
You also have the right to lodge a complaint with the Spanish Data Protection Agency if you believe that the processing of your data does not comply with current law. You can do so through its electronic office at www.aepd.es.
15. Data security
We apply reasonable technical and organisational measures to protect your personal data against loss, unauthorised access, misuse, alteration or disclosure. These measures include access controls, website security measures, the use of encrypted connections where appropriate and the selection of providers offering adequate safeguards.
However, no system connected to the Internet can guarantee absolute security. We therefore recommend using strong passwords, not sharing your credentials and keeping your devices up to date.
16. Minors
Our website is not specifically aimed at minors. We do not intentionally collect data from minors without the authorisation of their parents or legal guardians.
If we become aware that data from a minor has been collected without the necessary authorisation, we will delete it where appropriate.
17. Accuracy of data
The user guarantees that the personal data provided is truthful, accurate, complete and up to date. If your data changes, please update it or notify us so that the information can be kept accurate.
18. Changes to this Privacy Policy
We may update this Privacy Policy to reflect legal, technical, commercial or operational changes to the website. Where changes are significant, we will endeavour to inform users by reasonable means.
The current version will always be the one published on this page, showing the date of the latest update.
19. Contact
If you have any questions about this Privacy Policy or the processing of your personal data, you can contact us at:
Needful, S.L. / SportHG®
Email: info@sporthg.com
Address: C/ Sant Galderic, 18-20, 08395 Sant Pol de Mar, Barcelona, Spain