“High Hopes” is the name that SportHG® has given to its FW19/20 campaign where will be presented all the major novelties in every sports market the brand is covering. The name makes references to the hopes the athletes put in their sports objectives at all times, but also to the high commercial expectations this Barcelona-based brand places in the sales of the future months.
The main objective of the brand has been to improve every possible detail and technicality of the product. The novelties of the collection are added to the grand variety of the product available for purchase.
In particular the brand team has put its efforts to create a new t-shirt for skiing HG-BARROW – a product that offers technical detail with a goal to improve comfort on the neck and hands areas, maximum breathability and carbon fibre protection on the back. All the main printed and jaspe designs of the winter collection has been renewed and the renowned model of sweatshirt HG-KONG has been modified – both on the level of design as sizing and technical details. Now this model will be available both in men and women sizing. Another significant addition for the cold season are the new socks for skiing HG-KAZBEK that will join in the shops the very successful model HG-VINSON from the last campaign.
In the trailrunning series the great novelties are a new technical vest model and two new long-sleeved t-shirts. HG-JET model presents a spectacular design with a reflective zipper on the chest, while HG-CARBON FURY model is a compressive t-shirt with a great quantity of carbon fibre for a total muscular protection. On the other hand we have HG-KINSKY pants – compressive model with calf protection that will be the major bet for long pants mountain models next fall. SportHG® brand has also announced a new model of recovery socks for trail runners – HG-ELIAS.
Equestrian line is the most renewed line in this collection. All the models are distinguished with elegant design and especial technical details for horse riding during long sessions in different weather conditions. HG-TACK jacket presents a Japanese neckline and models both for men and women, while a special matching set of t-shirt HG-SCOOT and pants HG-TERSK will be the main thermoregulatory base layer for the next winter in equestrian world – where SportHG® material is especially trending at the moment. Equestrian collection is completed with HG-DART long-sleeved polo shirt and special HG-LINCOLN and HG-ANTERO socks.
Renowned as one of the best brands in trailrunning, equestrian sports and skiing in Spain, SportHG® managers have been planning to expand to international markets for quite some time. And while 2017 and 2018 where the years of research and preparation, 2019 will mark a start of the brand in several important European countries. Distributions in France and Italy have been already closed, and retail points are planned to be established in a dozen of other countries before the year ends.
The new collection has been commercially presented in this past ISPO in Munich, and it is available from now on.